Forum Posts

Md Mostakim Hossain
Jul 30, 2022
In Business Forum
You need to get this email in front of them. And so you send the email, and get about a 30% open rate. While it's great that 30% of your list saw the email you worked hard on, it means 70% of your list never got to read it. Missed opportunity, right? Not necessarily. I love this tactic shared by SumoMe founder Noah Kagan (and taught to him by EasyBib's Neal Taparia), to get more mileage from every email you send: Step 1. Take the SAME email you sent and CHANGE the subject line to something new Step 2. Email it a week later JUST TO YOUR UNOPENED Simple, but incredibly useful. We tested the same strategy at Groove and found results ranging from 5% to 40% more email opens. 3. Keep your marketing emails short Have you heard people say poetically how email is an abbreviated medium of communication! I know I have. But it is not that fax list simple. The truth is that it all depends. When I read Joanna Wiebe's great advice on landing page copy, I gave a thumbs up (yes, it sounded ridiculous, and yes, it made me pleasure to work from home with no one around): Like everything, the length of your page depends on your visitors and prospects. It's not about picking a page length or style in a hat and just inserting your messages into it. And it's not about copying Crazy Egg, Flow, Groove, Dropbox, Uber or any other site! You can apply this same framework to email marketing. What do your visitors and prospects care about? And how much are they willing to read about it? Advertising Continue reading below Close.io tested emails of varying lengths as part of a drip marketing campaign, and one generated more free trial signups than any other. Look how long it lasts: The 6 Biggest Email Marketing Myths, Debunked | SEJ Don't worry about cutting your message short just because you want to stuff your email into an arbitrary word count. Yes, you should write economically, but don't be afraid to experiment with long emails! Advertising Continue reading below 4. Keep your subject lines short As soon as smartphones started taking off, article after article appeared about testing your subject lines to make sure they match Blackberry screens. Keep it to 25-30 characters, they said. Cite this as another one of those that important. Return Path looked at over 9 million marketing emails sent in February 2015 to see how subject line length affected average read rate.
Assumptions that may seem valid but aren't necessarily content media
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Md Mostakim Hossain

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