Jun 19, 2022
In Business Forum
Editor's introduction: With the improvement of people's living standards and the growth of young consumer groups, e-commerce platforms have begun to turn their attention to young users, that is, university campus groups. After all, the consumption concept of student bulk sms service users has changed, which means campus e-commerce. In fact, there are certain prospects hidden. In this article, the author interprets the campus e-commerce track, let's look at it together. More and more e-commerce platforms have added campus e-commerce sections and set up a special student area for student users. After the user is authenticated as a student, he or she can enjoy exclusive shopping bulk sms service discounts and related benefits for students. In addition to e-commerce platforms, many brands have also set up special discounts for students. For example, Apple offers educational discounts, that is, student users can enjoy educational discounts when purchasing Apple products. Why does the bulk sms service e-commerce industry target users such as students? The author analyzes the student user market, and compares three e-commerce platforms with campus e-commerce sections—JD.com, , and , compares how different platforms operate student users, and then explores which campus e-commerce platforms will be available in the future. E-commerce strategy. 1. Why do campus e-commerce To tap a market or consumption bulk sms service scenario, you must first see whether the market has enough users. According to statistics, the number of college students in China is increasing year by year. In 2020, the total number of students in higher education in China will reach 41.83 million. As a comparison, the top sports apps—Keep, the well-known app for trendy footwear—, and the top financial app—Straight Flush, the bulk sms service monthly activity is also close to this value. In other words, the number of students in school is equivalent to the number of monthly active users of a vertical top-tier APP today. Is the cake of campus e-commerce still fragrant? Then, after there are enough users in the campus market, do these users have enough consumer demand? According to a survey and analysis report on Chinese college students' consumption behavior bulk sms service released by Research, with the gradual improvement of people's living standards, the average monthly living expenses of college students also increased, with a median monthly income of 1,516 yuan.