Google My Business (GMB) is a free tool from Google that helps business owners manage their online presence on the search engine and its growing portfolio of utilities. Seasoned SEO Professionals Use GMB Listings to Leverage a Location-Based Strategy Building a GMB listing is the first step to local search success. And for good reason. GMB offers the Banner Design greatest impact for brands looking for local exposure. A feature like Google Local Search emphasizes the need for a GMB listing for new and established businesses. It gives a list of nearby businesses and lots of information needed to find a specific business like: Business address. Working hours. Category. Comments. Screenshot of Google Maps on a mobile iPhone The Google Knowledge Graph also uses Banner Design verified information from Google My Business. Advertising Continue reading below It helps generate details for its database of related businesses and entities that are relevant to specific searches. Once a new listing is created, a
Google Maps location is then generated. This syncs Banner Design with traditional Google Search for easy access and searching. It certainly helps that the vast majority of organic searches come from Google – around 90% for the global search engine market share. It also shows the value of a GMB listing and effective local SEO. Use this guide to make Banner Design sure you've completed your Google My Business listing correctly and optimized every possible facet of the tool. It will also allow your business to take full advantage of Google and third-party platforms that use the Google Maps API to generate location information for users. Google My Business Basics If digital marketing is somewhat new to you and your business, there are a few basics you should know. And it's good Banner Design to understand Google My Business and the value it provides. Advertising Continue reading below First things first: Yes,
Google My Business is free to use. And, no, a GMB listing does not replace your business website. Google My Business complements a brand's already existing website(s) by giving it a public identity and presence with a listing on Google. Information provided about Banner Design a business through Google My Business may appear in Google Search and Google Maps. Any third-party platform using the Google Maps API will also display Google My Business listings, regardless of the type of device used for the search. If you've used certain Google tools to complement your business before (Google+, for example), or if your business has been in business for a while, chances Banner Design are your business is already listed on Google My Business. Google Places for Business and the Google+ Pages Dashboard used to be the best ways to manage your business information. Both were automatically upgraded to Google's universal platform, Google My Business.